Five Guys Case Study Example | Topics and Well Written Essays - 1000 words

Five Guys - Case Study Example In 2002, the Five Guys model was opened for franchising and expanded rapidly- over 1000 outlets were expected to open by the end of 2011, with over $1 Billion in sales (Weiss, 2011). The standard Five Guys simple and authentic vibe is strictly maintained in all the different outlets. Five Guys is a fast food chain of restaurants which specialize in the three items of hamburgers, fries and hotdogs. However, their menu pricing, quality and service type places them in the sub category of fast casual dining. Fast Casual is used to describe service outlets which do not offer full table service but there is an expectation of better food quality and atmosphere than fast food restaurants. The ingredients used are of better quality and the kitchen is visible for the dinners. Five Guys promotes an atmosphere which invokes memories of a 1950’s diner combined with the same kind of homemade food. The limited menu also allows them to concentrate on providing the best of those items rather than diversifying and losing their personalized touch. Fast casual lies between fast food and casual dining, offering customers a better value for their money and a more comfortable dining atmosphere which is greatly appealing for the people of a nation hit by recession. While Five Guys was a pioneer in this category, many fast food restaurants are quickly adopting regenerated menus and a more personalized service to compete with and enter into the fast casual and quick service categories. For the restaurant chain their emphasis has been on creating a more-for-slightly more value proposition. By charging over the average price charged by other chains, Five Guys provide much better food and service for their customers. This has helped them to distinguish themselves from other chains and gain an edge over their direct and indirect primary competitor. These

Johnny Lechner and his 12-year college education at the University of Essay

Johnny Lechner and his 12-year college education at the University of Wisconsin at Whitewater - Essay Example is taking this year instead of the regular 12 to 18 credits, as he has already taken all the existing courses available, and has even unknowingly repeated some of them twice. The decision of almost doubling the fees has come possibly in reaction to Lechners long stay at the institution, and Wisconsinites have dubbed it the Johnny Lechner rule. It is a valid decision, one that will encourage students to treat colleges and universities for what they are, venues for focused learning, for quenching intellectual thirst and gearing an individual towards becoming a useful member of the society. There are those that consider that this decision will be hard on those like Lechner. In Lechners defense, it must be said that he has paid his own fees for the last ten years, by working part time in order to support himself and through student loans, since his parents supported him only for the first two years of his college life. A man can strive to learn more and more for the sake of learning itself, and here is a man that tries to do his bit for society, and volunteers with numerous organizations, including Habitat for Humanity, the UW-Whitewater Prairie Restoration Project and Camp Getaway for inner-city Chicago children with AIDS. He is also a good student, who is regular in class, recently made the dean’s list with a 4.0 grade-point average for a semester and has got good grades throughout, even managing straight As in one semester. So one knows that he is not too weak a student to graduate, and is not graduating out of intention, not incapability. One may also argue that a persons life need not necessarily follow a particular mold, that includes educa tion, employment, marriage and retirement, and eventual death, and as long as he or she is not a burden on society a person may want to learn as much as possible, and study in order to do this. But this is where the contradiction comes in. Lechner has, in fact, been a burden on society these past years, because the