Gondola Case Analysis - 1129 Words

Individual Case study A: 4 BMA258 Services Marketing 2015 Simon Martin 077915 Individual Case study A: 4 BMA258 Services Marketing 2015 Simon Martin 077915 Contents Introduction 1 Body 2 Conclusion 4 References 5 Introduction This report will provide information obtained through a case study, regarding the revenue management of gondolas. The report, will pay particular attention to the capacity of gondolas, revenue impacts, revenue maximisation and the difficulties whilst trying to balance heritage and culture, pricing structure, and will highlight recommendations and customer’s reactions. The report will contain definitions, strategies and theories gathered from relevant marketing texts. Body Case facts The case†¦show more content†¦Lovelock (2015, p.193) states that â€Å"the primary capacity constraint is likely to be defined in terms of such furnishings as beds, rooms or seats,† Indicating the source of the problem. The solution, redesign, increases the limit of passengers thus increasing capacity. An adjustment strategy used to oversee this implementation is known as chasing demand. The action to be used from strategy would be one Lovelock (2015, p.195) defines as â€Å"Schedule of downtime during periods of low demand†. During this period, the Gondolas could undergo the redesign, construction and modification, ensuring the demand can be met at its highest periods. Another strategy if the redesign is not successful is decreasing the allocation of time spent on the ride. This will facilitate demand as the number of rides offered will be increased dramatically. The level of capacity and gained revenue share relationship; one impacts the other. In this case as the level of capacity increases, allowing more passengers, higher revenue can be obtained. Furthermore the result of demand and supply would become more balanced and as operating costs are presumed to be the same; optimum capacity use. Question2 How can you balance revenue maximization with the maintenance of cultural heritage? Is it possible? If so what would you recommend? A business achieving revenue maximisation whilst balancing any other factor must understand complications can be evident.Show MoreRelatedDescription Of The Retailer Charming Charlie1628 Words   |  7 PagesThe objective of this report is to provide an in depth analysis of the retailer Charming Charlie, in regards to store layout, design, and visual merchandising. Emphasis will be placed on the store’s attraction to the target market, layout organization, and brand image consistency. Charming Charlie is a women’s contemporary jewelry and accessories specialty retailer. The following information is based on the observation of the Charming Charlie’s location in Ashley Park, which is a shopping centerRead MoreLas Vegas Is Unique Among Theu.s. Cities1495 Words   |  6 Pagesyou walk below. Known as the Fremont Street Experience, each night a fantastic music and visual show takes place overhead. Street performers and special entertainment acts often perform outdoo rs in this area. 3 Venetian Hotel and Gondola Rides. Venetian Hotel and Gondola Rides Visitors can walk through the themed shopping arcade built to resemble the city of Venice, complete with blue skies, canals, and gondoliers. 4 Paris Hotel and the Eiffel Tower Paris Hotel and the Eiffel Tower Paris HotelRead MoreMerchandising: Zara Hmv3135 Words   |  13 PagesStrong relationships with suppliers and excellent communication systems will ensure that the goods reach the HMV mega stores on time. A critical element influencing supplier relationships is the interchange of information. If the EDI system, in HMV s case, is handled efficiently, supplying uncertainties can be reduced. However, if there is poor information management between HMV and their suppliers then this can rapidly lead to mistrust and HMV may choose to look else where for their supplying needsRead MoreImpact Of Shelf Management On A Supermarket1802 Words   |  8 Pagesother items which can be thought to help improve the sales. Also, another objective of the research is to understand whether data analysis can be used to improve the shelf management and whether the inferences from such data analysis for a number of stores in a single supermarket can be characterized to be standard across the board or whethe r the output of such analysis should only be used in a particular store from which data was collected. Research Questions This research will concentrate the effortsRead MoreMarketing Strategy of the Supermarkets11926 Words   |  48 PagesAbout lighting .............................................................................................................. 29 About establishment’s organization ........................................................................... 29 V. Analysis of empirical data ...................................................................................................... 30 1. 2. 3. 4. 5. 6. 7. Advertising ........................................................................................Read MoreDesigning A Different Design Issue1953 Words   |  8 Pagesexample, how designers interpret and further explain the problems in a design, how they then break them up, how they expect and predict upcoming or possible problems with relative resolutions, amelioration and evaluation of a design, as well as the analysis of the evaluation matters, and establishment of the problems. So, on the whole, analogies can really potentially help in addressing either one or any of all these works and jobs in a design. In order to clearly understand the process and effectRead MoreRetailing Management - Levy, Weitz5046 Words   |  21 Pagesstrategic plans at different levels within a retail corporation. Step I: Define the business mission Step II: Conduct a situation audit It is necessary to make provision for market, competitive and environmental factors. Strengths and weaknesses analysis indicates how well the business can seize opportunities and avoid harm from threats in the environment. Step III: Identify strategic opportunities Step IV: Evaluate strategic opportunities Step V: Establish specific objectives and allocate resourcesRead MoreTarget Corporation: Marketing Strategy and Analysis2871 Words   |  12 PagesTarget Corporation: Marketing Strategy and Analysis Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potentialRead MoreDriving Sales Through Shoppers’ Sense of Sound, Sight, Smell and Touch6345 Words   |  26 Pagesincluded expansion and visual enhancement of ï ¬ tting room waiting areas. Customers have so many choices – how do retailers get them to shop in their stores? Above-the-line communications (advertisements and online marketing) might be spot on in many cases, but are retailers really listening to shoppers and harnessing the power of below-the-line (point of purchase) and through-the-line schemes (the senses)? Not forgetting what drives shoppers in this era of many to many communications when social mediaRead MoreLidl Retail Scan8477 Words   |  34 Pagesmarketplace and customer needs and wants 4 1.1 Macro environment 4 1.1.1 Political: 4 1.1.2 Technological: 4 1.1.3 Environmental 4 1.1.4 Legal 4 1.2 Micro environment 5 1.2.1 Competitors 5 1.2.2 Customers 6 1.2.3 SWOT – analysis 6 2. Designing a customer-driven retail strategy 7 2.1 The market(s) toward which the retailer will direct its efforts 7 2.2 The nature of the merchandise and services the retailer will offer to satisfy the needs of the target market 7

Courir - French Verb Conjugations

Sexual Identity in the Arab World Free Essays

The ways in which regimes of law, cultural identity and state governance shape understandings of Muslim or Arab sexualities are many. In his article â€Å"Re-Orienting Desire: The Gay International and the Arab World† Joseph Massad outlines some of these regimes. Massad argues that western orientalists and colonialists altered the way Muslims viewed their own sexuality by bringing into consciousness the idea of gay rights and thus homosexuality where it did not previously exist. We will write a custom essay sample on Sexual Identity in the Arab World or any similar topic only for you Order Now Because of this, Massad argues that the western influence completely transformed how Muslims understood their own sexuality. In the beginning of his article Massad points out how Arab and Iranian men would engage in both gay and heterosexual practices while simultaneously rejecting the ‘Western identity’ of gayness. While this opposes the idea of Western homosexuality it reflects an Arab understanding of sexuality as being fluid and not tightly restrained by identifying as either ‘gay’ or ‘straight. ’ This changed over time as Western influence became more prevalent in the Arab world through culture exchange. Massad refers to this cultural exchange by introducing the Gay International, a sort of missionary group who aims to ‘stabilize’ the sexual instability found within Arab societies. In other words, the Gay International aims to promote its views on sexuality and liberate Arabs into the Western world of homosexuality. This highlights how sexual identities can be created and can travel between societies through the work of individual groups. The Gay International succeeded in creating and dividing Arabs into two new forms of identity -both homo and hero sexuality, where previously these were unfamiliar concepts. As opposed to Western societies, Massad notes how the Arabic language only recently adopted words for homosexuality and heterosexuality. Further, the word for sexual deviance was only coined in the mid 19050 and is understood to refer to the Western concept of homosexuality. These examples of language show how Western concepts shape Muslim understandings of sexuality by introducing certain terms that reflect Western born concepts. By forcing Muslims to identify as homosexuals this placed them into a social group that could be targeted by police and government agencies. As noted in the article, police were able to target men â€Å"who identify as ‘gay’ on a personal level and who seek to use this identity as a group identification†¦ † The labeling of Arab men as homosexuals made them vulnerable to police attacks against this ‘socially deviant’ behavior. As a result of the introduction of Western cultural concepts of sexuality, Arab men were subsequently subject to repression by state government forces. Police targeting is not the only form of a state government’s control over sexual identity. Because homosexuality in the Arab world was transformed from a practice into an identity this made it also subject to antihomosexual laws. The Western concepts of sexuality have thus created a new cultural identity that is regulated by law and enforced by state governments in the Arab world. Nadine Naber’s paper entitled â€Å"Arab American Femininities: Beyond Arab Virgin/American(ized) Whore† highlights the conflicting identities of homo and heterosexuality while also showing how individuals deal with and combat socially constructed norms in an Arab context. Nadine analyzes ideas about virginity and homosexuality by interviewing young women who grew up surrounded by these issues. One of Nadine’s interviewees, Lulu, a gay Arab woman, describes how the connotation of homosexuality as being a Western concept was so engrained in her upbringing that she felt she could not be gay and Arab at the same time as they were such opposing identities. In Lulu’s case, she was able to resist the exorcising identity of being gay in an Arab family by seeking support from queer Arab groups. She was able to form a family with other socially ostracized women who were also shunned by the Arab belief that homosexuality is a Western born and promoted idea. By choosing these women as her ‘family’ Lulu is able to resist the patriarchal and heterosexual ideals of Arab culture. Lulu insists that ‘queer Arabs exist’ which is in itself an act of resistance against homophobic Arab understandings of sexuality. Because many Arabs view homosexuality as being created by Western culture they are able to sustain their cultural views on exuality by blaming gay identifying Arabs as being Americanized. This is one way Arabs are able to resist the Western binary form of identity as either a hetero or a homo sexual. Gay Arabs are simply non existent without American influence. In terms of the gay individuals themselves, they must also choose to resist or assimilate -or a combination of the two- into Western ideas of sexuality in order to understand their own sexual i dentity. In Lulu’s case, she chooses to resist the ‘normal’ path of an Arab women -who is to remain a virgin until she is married off- by openly identifying as gay. In the eyes of her parents she has chosen sex over her family and thus rejected her Arab family and culture. In her family’s view there is no way to combine a gay identity with the socially constructed views on sexuality found in Arab culture. Lulu rebels from her family’s views on Arab sexuality by embracing the identity of a gay Arab woman. Not only does Lulu rebel by identifying as gay but by doing this she simultaneously rejects the ‘virgin until married’ ideal bound to the heterosexual norm of Arab identity. While Massad’s work identifies the structures behind the creation of sexual identities and how these travel beyond state lines, Nadine’s paper shows how these constructed sexual identities affect individual’s understandings of their own identities in their every day lives. Nadine’s paper gives a personal face to sexual identity issues, showing how the cultural understandings of sexual identity laid out in Massad’s article effect those who are marginalized by the very dialogue that is used to define them. How to cite Sexual Identity in the Arab World, Essay examples

Physics M M lab Essay Example For Students

Physics M M lab Essay Purpose: To practice direct and indirect measurement Introduction: Do you think you could measure the average thickness of a sample of MMs without directly measuring selected MMs? The answer is yes, and in this activity you will make direct and indirect measurements of the thickness of MMs. You will compare the results and evaluate the reliability of each method of measurement. Be sure to view the tutorial on the proper use of the fernier caliper. Please re-visit the information on when to cite sources. Since a graduated cylinder is usually used for liquid measurement, students think hey need to put water in the cylinder. This is not true for this activity. The graduated cylinder will be kept clean and dryer this activity. It is also important to remember that in the metric system, one ml is the same volume as one cubic centimeter (1 ml = 1 com). MMS Materials: none Pictures will be provided of the experiment. Materials used in obtaining the pictures are a bag of regular (NOT peanut) MMs (about 8 oz), plastic fernier caliper, and 100 ml plastic graduated cylinder. Procedure: Start with a clean and dry 100 ml plastic graduated cylinder. Add MMs until the radiated cylinder is about 3/4 full. Gently tap the graduated cylinder to settle the MMs. Read the volume of MMs in com and record the value in Data Table 1 . 2. Pour the MMs onto a clean, dry table or other flat surface. Use your hands to gently push the MMs into a solid circular shape, not a ring. You want to minimize the spaces between MMs while making sure that the MMs are flat on the surface. Now use the pictures of the fernier caliper to measure the diameter of the MM circle. Record this value in Table 1. 3. Steps 1 and 2 are repeated using a different number of MMs. The thickness of three single MMs selected at random from the sample are measured directly using the fernier caliper, which is precise to a thousandths of a centimeter (If you place an MM on a surface, the thickness is a measurement from 5. Submit your work according to the directions at the bottom of the page. You will complete the tables as you answer the questions. Be sure to include the information in the Tables as requested below, so your instru ctor can check your calculations. Questions: When you performed Step 2 of the procedure, you actually made a cylinder of MMs. The cylinder was rather smashed, and the height of the cylinder was the thickness of an MM. Recall that the equation for the volume of a cylinder is V = (3. 14)Q. A. Rearrange the equation for h. Show your work. B. Using the data from Table 1 and your equation, calculate the average thickness (height) of an MM for each trial. Record your calculated values in Table 1 . Hint: Students often forget that they must use the radius, and not the diameter, in the equation. Copy Table 1 into the assignment. C. You now have two values for the thickness of an MM in Table 1 . Determine the average MM thickness using these values and record your value in Table 3. D. You have Just determined a value for the thickness of an MM using the indirect method. What makes this method indirect? When Step 4 of the procedure was performed, a fernier caliper was used to measure the thickness of an MM. A. Using the data from Table 2, calculate the average MM thickness and record your value in Table 3. Copy Table 2 and Table 3 into the assignment. You have Just determined a value for the thickness of an MM using the direct method. What makes this method direct?